We are All Striving for Balance
Balance Purpose values:
Intentional business growth - supporting companies, communities, brands and products to change the world for the better.
Being ‘on’ and productive with energy and excitement for deliverables and creative spirit with the time available. Being ‘off’ and dedicated to non-work life when we need it.
Limiting distractions, focusing on what is important.
Listening to client needs, delivering trusted results and undiscovered excellence.
Casey Reidy
Director of Communications and Engagement
Casey spent years representing clients like Starbucks, 3M and Whirlpool at global communications agencies in Chicago and New York. She has served as a strategic communications consultant, photographer and energy efficiency manager in Madrid and Chicago. After an unexpected stint as a household remote learning administrator this past year, 2021 has brought an opportunity for balance.
With her understanding and appreciation for people-focused businesses in CPG, retail, energy and non-profit, Casey is focused on the evolving and welcome global appetite for social change. Climate, equity, and healthcare policy are complex challenges, but she looks to grow her client’s businesses to address sustainable solutions.
Casey would like to delete the term ‘work life balance’ from our lexicon. Paid work, just like the rest of life, should be accomplished with passion and purpose. We have good days and bad, but work should exist as a natural and harmonious part of our life. Friends, movie nights, family, ongoing education, concerts, laundry, Netflix, dogs of Instagram accounts. She welcomes it all in balance.
